Performing a factory reset on a non-responsive Fire Stick can help resolve various issues such as freezing, slow performance, or unresponsiveness. Here is a detailed step-by-step guide on how to do it:

1. Unplug the Fire Stick: Disconnect the Fire Stick from the HDMI port on your TV and unplug the power cord from the device.

2. Remove Batteries: If you are using a Fire Stick remote with batteries, remove them to reset the remote as well.

3. Power Cycle Your TV: Turn off your TV and unplug it from the power source. Wait for a few minutes before plugging it back in and turning it on. This step helps clear any temporary glitches that may be affecting the Fire Stick.

4. Factory Reset Using Remote Buttons:

   • Press and hold the "Right" and "Back" buttons simultaneously on the Fire Stick remote.
   • Continue holding the buttons for about 10-15 seconds until the reset screen appears on your TV.

5. Factory Reset Using Fire TV App:

   • Install the Fire TV app on your smartphone or tablet from the respective app store.
   • Open the app and select your Fire Stick device from the list of available devices.
   • Tap on the "Settings" option in the app.
   • Scroll down and select "Device & Software" or "Device" (depending on your Fire Stick model).
   • Choose "Reset to Factory Defaults" or "Reset to Factory Settings" and confirm your selection when prompted.

6. Wait for the Reset: After initiating the factory reset, wait for a few minutes until the process completes. The Fire Stick will restart automatically.

7. Set Up the Fire Stick: Once the reset is complete, you will need to set up your Fire Stick again. Follow the on-screen instructions to connect to Wi-Fi, sign in to your Amazon account, and customize the settings as per your preference.

It's important to note that performing a factory reset will erase all data, settings, and installed apps from your Fire Stick. However, your Amazon account information will still be associated with the device, allowing you to reinstall your previously purchased apps.

If you encounter any difficulties during the factory reset process, you can refer to the official Amazon support page for further assistance: https://www.amazon.com/gp/help/customer/display.html?nodeId=202104850