Small businesses can grow their social media presence by implementing effective strategies and utilizing various platforms to engage with their target audience. Here are some steps they can take:

1. Create a social media plan: Define your goals, target audience, and key messages. Determine which platforms are most relevant to your business.
2. Optimize your profiles: Use high-quality visuals, consistent branding, and compelling descriptions. Include relevant keywords to improve searchability.
3. Post consistently: Regularly share engaging content that aligns with your brand and appeals to your audience. Use a content calendar to plan ahead and maintain consistency.
4. Utilize visual content: Images and videos tend to perform better on social media. Create visually appealing and shareable content to captivate your audience.
5. Engage with your audience: Respond to comments, messages, and mentions promptly. Encourage discussions, ask questions, and show genuine interest in your followers.
6. Collaborate with influencers: Partnering with influencers relevant to your industry can help you reach a wider audience and build credibility. They can promote your products or services to their followers.
7. Run contests and giveaways: Organize social media contests or giveaways to increase engagement and attract new followers. Offer enticing prizes and encourage participants to share your content.
8. Use hashtags: Research and use relevant hashtags to increase the visibility of your posts. Hashtags can help you reach a larger audience interested in specific topics.
9. Monitor and analyze: Regularly track your social media metrics to understand what works best for your business. Use analytics tools to gain insights and make data-driven decisions.
10. Collaborate with complementary businesses: Cross-promote each other's content or collaborate on joint campaigns to expand your reach and tap into new audiences.

Remember, building a strong social media presence takes time and effort. Consistency, quality content, and genuine engagement are key to growing your small business's social media successfully.

References:

• https://blog.hootsuite.com/social-media-for-small-business/
• https://sproutsocial.com/insights/social-media-for-small-business/
• https://www.oberlo.com/blog/social-media-marketing-tips