1. Create quality content: Start by creating high-quality and engaging content in your niche. This could be through blog posts, videos, podcasts, or social media posts.
2. Identify your target audience: Determine who your target audience is and what they are interested in. This will help you tailor your content to their preferences and needs.
3. Choose the right platforms: Select the social media platforms that align with your target audience. For example, if your audience is predominantly young adults, platforms like Instagram and TikTok might be more suitable.
4. Consistency is key: Regularly post content to keep your audience engaged and interested. Develop a content schedule and stick to it.
5. Interact with your audience: Engage with your audience by responding to comments, messages, and mentions. Show genuine interest in their opinions and questions.
6. Collaborate with others: Collaborating with other influencers or brands in your niche can help expand your reach and expose you to new audiences.
7. Use hashtags strategically: Research relevant hashtags and use them in your posts to increase discoverability and reach a wider audience.
8. Offer value: Provide valuable information, insights, or entertainment through your content. This will keep your audience coming back for more.
9. Be authentic and transparent: Build trust with your audience by being authentic and transparent in your interactions. Share personal stories, experiences, and opinions.
10. Measure and analyze: Use analytics tools to measure your performance and understand what content resonates the most with your audience. Adjust your strategy accordingly.

Example: Let's say you are a fitness influencer. You could create a blog where you regularly post workout routines, healthy recipes, and fitness tips. You identify your target audience as fitness enthusiasts who are looking for guidance and motivation. You choose to primarily engage with your audience through Instagram and YouTube, as these platforms are popular among fitness enthusiasts. You consistently post workout videos, recipe tutorials, and motivational quotes on these platforms. You actively respond to comments, answer questions, and provide additional tips when requested. You collaborate with other fitness influencers by featuring them in your videos or participating in joint challenges. You use relevant hashtags like #fitnessmotivation, #workoutroutine, and #healthylifestyle to increase your visibility. You offer value by sharing evidence-based information, personal experiences, and success stories. You are transparent about your own fitness journey and share your struggles and achievements. You regularly analyze your engagement metrics, such as likes, comments, and shares, to understand which content performs the best. Based on these insights, you adjust your content strategy to provide more of what your audience enjoys and finds valuable.

References:

• Social Media Examiner: https://www.socialmediaexaminer.com/how-to-become-an-influencer-step-by-step-guide-for-2022/
• Later: https://later.com/blog/how-to-become-an-influencer/
• Sprout Social: https://sproutsocial.com/insights/how-to-become-an-influencer/