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Does Resizing and Compressing Images help a websites SEO?

a year ago
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Resizing and compressing images can indeed have a positive impact on a website's SEO. Let's dive into the details!

When it comes to SEO, website speed plays a crucial role. One of the major factors affecting website speed is the size of the images used. Large image files can slow down the loading time of a webpage, leading to a poor user experience. By resizing and compressing images, you can significantly reduce their file size without compromising the quality.

For example, let's say you have a high-resolution image that is 2MB in size. By resizing it to a smaller dimension and compressing it, you can bring down the file size to, let's say, 200KB. This reduction in file size can have a noticeable impact on the loading speed of your webpage.

Additionally, search engines like Google consider page loading speed as one of the ranking factors. Websites that load faster tend to rank higher in search engine results. By optimizing your images, you improve your chances of ranking better in search engine rankings.

Moreover, when you resize and compress images, you also reduce the bandwidth usage of your website. This means that visitors who have limited data plans or slower internet connections will be able to access your website more easily. This can lead to increased traffic and improved user engagement, both of which are positive signals for SEO.

It's worth noting that while resizing and compressing images can be beneficial, it's important to strike a balance between image quality and file size reduction. Over-compressing images can result in a loss of image clarity, which can negatively impact user experience and SEO.

In conclusion, resizing and compressing images can help improve a website's SEO by reducing page loading times, improving user experience, and potentially boosting search engine rankings. By optimizing your images, you create a win-win situation for both your website visitors and search engines.

References:

  1. Google Developers - Optimize Images: https://developers.google.com/speed/docs/insights/OptimizeImages
  2. Yoast - Image SEO: https://yoast.com/image-seo/

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