Demographic targeting is a marketing strategy that involves segmenting a target audience based on specific demographic characteristics such as age, gender, income, education, occupation, and location. By understanding the demographics of your target audience, you can create more personalized and targeted marketing campaigns.

For example, let's say you are a company that sells luxury skincare products. Through demographic targeting, you can identify that your target audience is primarily women aged 25-45 with a higher income level and an interest in beauty and skincare. Armed with this information, you can tailor your marketing messages and channels to reach this specific group of potential customers.

Demographic targeting can be further enhanced by combining it with other targeting methods. For instance, you can combine demographic targeting with psychographic targeting, which focuses on the psychological and behavioral characteristics of your audience. This combination allows you to create even more targeted campaigns by understanding not only who your audience is but also what motivates them to make purchasing decisions.

References:

• WordStream - Demographic Targeting
• Marketing91 - Demographic Segmentation
• Optimizely - Demographic Targeting

By leveraging demographic targeting, businesses can optimize their marketing efforts, increase customer engagement, and ultimately drive better results.