Creating keywords and topics are both important strategies to improve your website's ranking on Google, but they serve different purposes and require different approaches.

Keywords:

Keywords are specific words or phrases that reflect the content and purpose of your webpage. They act as signals to search engines, helping them understand what your page is about. In the past, keyword optimization was the primary focus for SEO.

For example, if you have a website about healthy recipes, some relevant keywords might include "healthy recipes," "nutritious meals," or "cooking for wellness." By incorporating these keywords naturally throughout your content, including in headings, meta tags, and body text, search engines can better match your page to relevant search queries.

However, keyword optimization alone is no longer sufficient for achieving high rankings on Google. Search engines have become more sophisticated and now prioritize the user's intent and overall content quality.

Topics:

Topics, on the other hand, focus on providing comprehensive and valuable information about a particular subject. They involve creating in-depth content that covers various aspects of a topic, rather than just targeting specific keywords. This approach aligns with Google's emphasis on delivering high-quality and authoritative content to its users.

Using the same example of a website about healthy recipes, a topic-based approach would involve creating comprehensive guides on subjects like "The Benefits of a Balanced Diet," "Meal Planning for a Healthy Lifestyle," or "Superfoods for Optimal Nutrition." These topics encompass a wide range of related keywords and provide a holistic view of the subject matter.

By creating content around topics, you not only improve your chances of ranking for various related keywords but also establish yourself as an authority in your niche. This can lead to higher organic traffic, increased user engagement, and improved search engine rankings.

Conclusion:

While keywords are still important for SEO, they should be used strategically within the context of comprehensive and valuable topics. By focusing on creating high-quality content that covers a wide range of related keywords, you can improve your website's visibility and authority on Google.

References:

• Google Webmaster Central Blog - https://webmasters.googleblog.com/2019/08/core-updates.html
• Search Engine Journal - https://www.searchenginejournal.com/seo-guide/keyword-research/#chapter-2
• Neil Patel - https://neilpatel.com/blog/how-to-create-topic-clusters/