Repurposing content involves taking existing content and transforming it into different formats or mediums to reach a wider audience or serve a different purpose. It allows you to maximize the value of your content by extending its lifespan and increasing its visibility.

There are several ways to repurpose content:

1. Convert blog posts into videos or podcasts: Take your well-performing blog posts and repurpose them into engaging videos or podcasts. You can use the main points from the blog post as a script and add visuals or audio to make it more appealing to a different audience.
2. Create infographics from data-driven content: If you have content that contains statistics or data, transform it into visually appealing infographics. Infographics are highly shareable and can attract a new set of audience who prefer consuming information visually.
3. Turn webinars into blog posts or e-books: If you have conducted webinars or online presentations, repurpose the content into blog posts or e-books. Extract the key points, add more details, and format it in a way that is suitable for reading rather than viewing.
4. Compile blog posts into comprehensive guides: If you have a series of related blog posts, combine them into a comprehensive guide or whitepaper. Add additional insights, examples, and references to make it a valuable resource for your audience.
5. Republish on different platforms: Take your existing content and publish it on different platforms such as Medium, LinkedIn Pulse, or industry-specific forums. Adapt the content slightly to fit the platform's guidelines and reach a new audience.

Remember, repurposing content doesn't mean simply copying and pasting. It involves adapting the content to suit the preferences and consumption habits of different audiences. By repurposing content, you can increase your reach, improve SEO, and establish yourself as a thought leader in your industry.

References:

• "How to Repurpose Content into Infographics" - HubSpot
• "How to Repurpose Content to Maximize Your Marketing Results" - ImpactPlus
• "How to Repurpose Content for Social Media: 4 Techniques" - Social Media Examiner