Contextual marketing is a strategy that involves delivering targeted and personalized content to users based on their specific context or situation. It aims to provide relevant information and offers to users at the right time and in the right place, increasing the chances of engagement and conversion.

One example of contextual marketing is personalized email campaigns. By analyzing user data such as browsing behavior, purchase history, and demographics, marketers can send tailored emails with product recommendations, discounts, or relevant content. For instance, a clothing retailer can send an email featuring winter coats to customers living in colder regions, while promoting swimsuits to customers in warmer areas.

Another example is dynamic website content. Using cookies and tracking pixels, marketers can gather information about users' interests and preferences. This data can then be used to display customized content on websites, such as personalized product recommendations, targeted ads, or location-specific offers. For example, an online bookstore can showcase book recommendations based on a user's previous purchases or browsing history.

Contextual marketing also extends to mobile apps. Apps can collect data such as location, device type, and user behavior to deliver personalized notifications or in-app messages. For instance, a food delivery app can send a notification offering a discount on lunch orders during lunchtime, targeting users in a specific location.

References:

1. Business2Community - What is Contextual Marketing and How Does It Work?
2. Salesforce - Contextual Marketing Best Practices
3. Optimizely - Contextual Marketing