Segmenting with context by contact list membership can greatly enhance your email marketing strategy. By tailoring your messages based on the specific characteristics and behaviors of your contacts, you can deliver more personalized and relevant content, resulting in higher engagement and conversions.

Here are some tips to effectively segment with context:

1. Analyze your contact data: Start by examining the data you have collected about your contacts. Look for commonalities such as demographics, purchase history, engagement levels, or any other relevant information.
2. Create targeted contact lists: Once you have identified the key data points, create segmented contact lists based on these criteria. For example, you could have separate lists for high-value customers, new subscribers, or contacts who have shown interest in a particular product or service.
3. Use dynamic content: Utilize dynamic content in your emails to automatically adjust the message based on the contact's list membership. This allows you to provide customized content without creating multiple versions of the same email. For example, you can show different product recommendations to different segments of your audience.
4. Personalize your messaging: Craft your email content in a way that speaks directly to the interests and needs of each segment. Use the contact's list membership as a reference point to provide context. For instance, if a contact is part of your loyalty program, acknowledge their status and offer exclusive benefits or promotions.
5. Test and optimize: Continuously monitor the performance of your segmented campaigns and make data-driven adjustments. Test different segmentations, messaging strategies, and offers to find what works best for each group.

Remember, effective segmentation requires ongoing analysis and refinement. Regularly review your contact data and adjust your segments as needed to ensure your messaging remains relevant and impactful.

For more information on email segmentation best practices, you may find these resources helpful:

• Campaign Monitor's Beginner's Guide to Email Marketing Segmentation
• Mailchimp's Guide on How to Segment Your Email List

Implementing these strategies will empower you to deliver more targeted and relevant content to your contacts, resulting in improved engagement and better overall email marketing performance.