Tracking and analyzing your online videos is crucial for several reasons:

1. Understanding audience engagement: By tracking metrics such as views, likes, comments, and shares, you can gain valuable insights into how your videos are resonating with your audience. For example, if you notice a particular video has a high view count but low engagement, it may indicate that the content is not engaging enough and needs improvement.
2. Identifying trends and preferences: Analyzing the performance of your videos can help you identify trends and preferences among your viewers. For instance, if you find that your tutorial videos are receiving more views and positive feedback compared to other types of content, you can focus on creating more tutorials to cater to your audience's preferences.
3. Optimizing video content: Tracking metrics like average view duration and audience retention can provide insights into which parts of your videos are most engaging and which parts might be losing viewers' interest. Armed with this information, you can optimize your video content by trimming unnecessary sections, improving pacing, or enhancing the overall quality to keep viewers engaged throughout.
4. Measuring campaign effectiveness: If you're running video marketing campaigns, tracking and analyzing your videos is essential to measure their effectiveness. By monitoring metrics like click-through rates, conversion rates, and video completion rates, you can assess the impact of your campaigns and make data-driven decisions to improve future campaigns.

References:

• Social Media Examiner - 3 Ways to Measure Your YouTube Performance
• Vidyard - Why Video Analytics are Crucial for Your Business
• Wyzowl - Why Video Analytics Matter and How They Can Help Your Business