An oil marketer in Africa can use AI to grow their business in several ways. Here are some detailed examples:

1. Predictive Maintenance: AI can be used to predict when equipment will fail and schedule maintenance before it happens. This can help the oil marketer save money on unscheduled downtime and prevent equipment failure. For example, Shell uses AI to predict when their pumps will fail and schedule maintenance before it happens.

2. Energy Management: AI can be used to optimize energy usage and reduce costs. For example, AI can be used to predict when demand for energy will be high and adjust production accordingly. This can help the oil marketer save money on energy costs and reduce their carbon footprint.

3. Pricing Optimization: AI can be used to optimize pricing based on market conditions and customer behavior. For example, AI can be used to analyze customer data and predict which customers are most likely to buy at different price points. This can help the oil marketer increase revenue and improve customer satisfaction.

4. Fraud Detection: AI can be used to detect fraudulent activity in real-time. For example, AI can be used to analyze transaction data and identify patterns that are indicative of fraud. This can help the oil marketer reduce losses from fraudulent activity.

5. Customer Service: AI can be used to improve customer service by providing personalized recommendations and support. For example, AI can be used to analyze customer data and provide personalized recommendations for products and services. This can help the oil marketer improve customer satisfaction and loyalty.

References:

1. https://www.shell.com/energy-and-innovation/digitalisation/predictive-maintenance.html
2. https://www.researchgate.net/publication/337786498_AI-Based_Energy_Management_System_for_Oil_and_Gas_Industry
3. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-in-oil-and-gas
4. https://www.ibm.com/blogs/watson/2018/11/ai-and-fraud-detection-in-oil-and-gas/
5. https://emerj.com/ai-sector-overviews/customer-service-ai-oil-gas/