At DUST Identity, we're on a mission to bring transparency and trust to every purchase you make. We believe that consumers and businesses alike deserve to know precisely what they're buying and from whom. To achieve this, we've harnessed the power of engineered diamonds to create the Diamond Unclonable Security Tag (DUST), a groundbreaking technology that enables companies to secure their physical products with unique identities. Our goal is to empower individuals and organizations to build and track products that customers can trust implicitly.
Our journey began in 2011 when our co-founders, Ophir Gaathon, Jonathan Hodges, and Dirk Englund, came together as PhD students at Columbia University. They were deeply engrossed in studying the quantum characteristics of diamonds, recognizing their exceptional properties. A few years later, while at MIT, DARPA presented them with a pressing challenge in supply chain security: the lack of trusted physical identity for high-value components. Leveraging their expertise in the quantum properties of microscopic diamonds, the team realized that these diamonds could serve as unique physical fingerprints, offering an innovative solution for product and part traceability.
Today, we're venturing into a world grappling with a crisis of trust on a global scale. This challenge extends far beyond issues of privacy and social networks. Industries spanning automobiles, airplanes, medical devices, electronics, collectibles, luxury goods, and more have all faced cybersecurity attacks, supply chain complexities, dangerous recalls, counterfeiting, and false regulatory claims. The erosion of trust has placed tremendous pressure on businesses, affecting investors, employees, and customers alike.
At DUST Identity, we're taking a bold stance to confront this trust deficit head-on by championing product transparency. We invite you to join us on this journey as we work towards a world where trust is no longer a scarce resource.
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