When it comes to addressing a cover letter, it's important to follow best practices to make a positive impression on potential employers. Here are some guidelines to consider:

1. Addressing a Hiring Manager:

When you know the name of the hiring manager, it's best to address them directly. Use their full name and professional title, if available. For example:

Dear [Hiring Manager's Name],

2. Addressing a Recruiter:

If you're applying through a recruitment agency or a company's HR department, it's appropriate to address the recruiter. Use their professional title, if provided, or simply use "Dear Recruiter." For example:

Dear [Recruiter's Name],

3. Addressing an Unknown Recipient:

In some cases, you may not have the name of the person who will be reviewing your application. In such situations, it's best to use a generic salutation. Consider using "Dear Hiring Team" or "Dear Sir/Madam." For example:

Dear Hiring Team,

4. Tone and Language:

Regardless of who you're addressing, it's crucial to maintain a professional and respectful tone throughout your cover letter. Avoid using informal language or slang. Instead, use a polite and confident tone to convey your qualifications and enthusiasm for the position.

Remember, the goal of your cover letter is to make a positive impression and stand out from other applicants. By addressing the recipient correctly and using appropriate language, you'll demonstrate your professionalism and attention to detail.

For more information and examples, you can refer to the following resources:

• The Balance Careers: How to Address a Cover Letter
• Indeed: How to Address a Cover Letter
• LiveCareer: How to Address a Cover Letter