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Enhance User Experience with Quantity Discounts in PrestaShop

9 days ago
5

Customers love discounts, and offering quantity-based discounts is a great way to increase sales and improve customer satisfaction. With the PrestaShop Quantity Discount Table, you can easily display price reductions based on purchase quantity. This encourages bulk buying and helps customers save money while boosting your store’s revenue.

In this guide, we’ll discuss how the PrestaShop Quantity Discount Table improves the user experience, increases conversions, and simplifies bulk pricing for your eCommerce store.

What is the PrestaShop Quantity Discount Table?

The PrestaShop Quantity Discount Table is a built-in feature that allows store owners to apply discounts based on the number of products a customer buys. It helps customers see how much they can save when purchasing more units.

For example, a pricing table might look like this:

QuantityPrice per UnitDiscount Applied1-5$10No discount6-10$910% off11-20$820% off21+$730% off

By offering quantity-based discounts, you encourage bulk purchases, making shopping more rewarding for your customers.

How the PrestaShop Quantity Discount Table Enhances User Experience

1. Easy Price Transparency

Customers prefer to see clear and upfront pricing. The PrestaShop Quantity Discount Table allows them to understand the savings instantly.

2. Encourages Bulk Purchases

Displaying quantity-based discounts directly on product pages motivates shoppers to buy more, increasing your average order value.

3. Saves Customers Money

Providing discounts for larger orders helps customers feel they are getting the best value for their money.

4. Simplifies Decision-Making

Customers don’t need to guess how much they can save—the discount table provides all the details.

5. Reduces Cart Abandonment

When shoppers see price drops for buying more, they are less likely to leave their cart without completing the purchase.

How to Set Up the PrestaShop Quantity Discount Table

Step 1: Log in to Your PrestaShop Admin Panel

Start by logging into your PrestaShop backend.

Step 2: Open the Product Page

Go to Catalog > Products and select the item where you want to add bulk pricing.

Step 3: Navigate to the Pricing Tab

Find the Pricing section in the product settings.

Step 4: Add Quantity-Based Discounts

  • Click Add a Specific Price
  • Set the Minimum Quantity to apply the discount
  • Define the Discount Amount (percentage or fixed price)
  • Choose if the discount applies to specific customer groups

Step 5: Save Changes and Test

After saving, visit the product page to verify the PrestaShop Quantity Discount Table appears correctly.

Best Practices for Using the PrestaShop Quantity Discount Table

1. Keep the Discount Structure Simple

Customers appreciate easy-to-understand pricing. Use a simple discount structure with 3-4 pricing levels.

2. Highlight Savings Clearly

Use bold fonts or colors to highlight quantity-based discounts, making them more visible.

3. Apply Discounts to Popular Products

Offering bulk discounts on trending or high-demand items can maximize sales.

4. Set Up Limited-Time Bulk Offers

Encourage faster purchases by offering time-limited quantity discounts.

5. Use the Discount Table for Wholesale Buyers

If your store serves both retail and wholesale customers, use different discount levels for each group.

How to Display the PrestaShop Quantity Discount Table Effectively

1. Enable the Discount Table on Product Pages

Ensure that the discount table appears on the product page, so customers can see the savings.

2. Use a PrestaShop Module for Custom Tables

If your theme does not support a built-in discount table, install a Quantity Discount Table Module from the PrestaShop marketplace.

3. Optimize for Mobile Users

Ensure that the discount table is responsive so mobile users can view it easily.

4. Add a Call-to-Action (CTA)

Use phrases like “Buy More, Save More!” or “Limited-Time Bulk Pricing Available” to grab attention.

Common Mistakes to Avoid When Using Quantity Discounts

1. Not Displaying the Discount Table Properly

If customers can’t see the PrestaShop Quantity Discount Table, they won’t know about the bulk discounts.

2. Setting Too Many Pricing Levels

Avoid confusing customers with too many pricing levels. Keep it simple with a few key discount tiers.

3. Offering Small Discounts That Don’t Attract Buyers

A discount of just 1-2% may not be enough to encourage bulk purchases. Make sure the savings are noticeable.

4. Not Promoting the Quantity Discounts

Customers need to know about the discounts. Promote them on banners, social media, and email campaigns.

Promoting Your PrestaShop Quantity Discount Table

1. Feature Discounts on Your Homepage

Add a banner that highlights quantity-based discounts for popular products.

2. Send Email Campaigns to Customers

Inform customers about bulk pricing deals through email marketing.

3. Use Social Media to Advertise Your Discounts

Create posts showing how much customers can save when they buy in larger quantities.

4. Run Limited-Time Sales for Bulk Orders

Offer temporary quantity-based discounts to create urgency and drive sales.

Conclusion

The PrestaShop Quantity Discount Table is a powerful tool for improving the user experience and increasing sales. By offering quantity-based discounts, you encourage larger purchases, enhance customer satisfaction, and boost revenue.

Setting up and promoting bulk pricing is simple with PrestaShop’s built-in features. If you haven’t enabled the PrestaShop Quantity Discount Table in your store yet, now is the perfect time to take advantage of this effective pricing strategy.

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