43" Class The Serif QLED 4K UHD HDR Smart TV (2022)

43" Class The Serif QLED 4K UHD HDR Smart TV (2022)

It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and tech nology, Samsung introduces The Serif. The Serif challenges the way we view technology and its interaction with the space around it. DISCLAIMERS: QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

The Serif 4K Smart TV

Unconditionally Beautiful

Designed for every place, at every moment, from every angle.*

100% Color Volume with Quantum Dot¹

Bring more than a billion colors to life

With 100% Color Volume¹, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.

Beyond the black screen

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.²

Multi View

Second screen on your big screen

Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game.⁶

Smart Entertainment

Spend less time searching and more time streaming what you enjoy with Smart TV Hub.

Anti-Reflection with Matte Display

Now what's on your display can look as good in the morning as it does at night with the lights on. Anti-Reflection and the Matte Display Film limits light distraction by reducing glare.

About this item

• THE SERIF DESIGN: This unique collaboration between Samsung and the award winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution for connecting with what we enjoy most in life and with the people who matter.
• 100% COLOR VOLUME WITH QUANTUM DOT: Quantum Dots produce over a billion shades of color that stay true to life, even in bright scenes
• NFC ON TV: Experience the one-touch sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music.
• THE SERIF AMBIENT MODE+: Elevates your space by turning a blank screen into décor, artwork, pictures or other visuals. Comes with the Bouroullec palette, available only on The Serif
• QUANTUM PROCESSOR 4K: This powerful processor uses deep learning AI to transform everything you watch into stunning 4K.
• ALEXA BUILT-IN: Voice control your TV and your day, hands-free. Just ask Alexa to change the channel, search for movies, play music, control smart home devices, get sports updates and more.
• SMART TV WITH MULTIPLE VOICE ASSISTANTS: This TV comes with your favorite voice assistants built-in and ready to help. Choose from Bixby, Amazon Alexa or Google Assistant

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