LG 77 inch Class B3 Series 4K OLED Smart TV

LG OLED Picture On An AI-Powered Smart TV

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

**Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

***Subscription and compatible gaming controller are required.

Perfect Black, Infinite Contrast, Smooth Motion

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Beautiful Picture, Powered By Intelligence

Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Smart TV, Simplified

Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*

*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

See And Hear The Ultimate In Home Theater

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Game With The Power Of LG OLED

Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

*Subscription and compatible gaming controller are required.

Colored From The Source

Everything you see on screen matches what was originally shot for a more accurate viewing experience.*

*Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.

The Way It’s Meant To Be Seen

Take in the rich and accurate colors from the brightest to darkest parts of the scene.*

*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

Light It Up (B3)

LG OLED has over 8.3 million pixels individually capable of turning off and on to create perfect black, infinite contrast and over a billion rich colors for a breathtaking picture.

Dazzling Darks, Luminous Lights

With no backlight to dull their impact, over 8.3 million self-lit pixels achieve deep blacks for crisp contrast, so you can see subtle details.

It’s All In The Details

Dynamic Tone Mapping uses the α7 AI Processor Gen6 to detect what you’re seeing and apply the optimal tone curve, resulting in more natural color, deep contrast and intricate detail.Bring It To Life

The perfect picture is closer than ever, thanks to AI Picture Pro that automatically enhances contrast and resolution with AI 4K Upscaling and AI Tone Mapping for outstanding vivid images every time you watch.*

Image quality of upscaled content will vary based on the source resolution.

See It. Hear It. Feel It.

The α7 AI Processor Gen6 lets you feel the action all around you as it automatically up-mixes 2-channel audio into virtual 5.1.2 channel sound for an immersive audio experience.

Tune Up Your Home Theater

Easily connect compatible high-fidelity speakers wirelessly* with WiSA connectivity for a richer viewing experience.

*Separate dongle purchase required.

Just Add Popcorn

Get in the action the way directors intended with FILMMAKER MODE™—and enhance every moment with Dolby Vision™ and Dolby Atmos®* for the ultimate home theater experience.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Just The Way They Intended

Watch films just how the directors envisioned them with automatic preservations of the director’s original colors, settings and frame rates for a true at-home cinematic experience.

Up Your Game

Make it the best gaming experience by quickly adjusting all your game settings in one location.

The New League Of Gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.*

*Subscription and compatible gaming controller are required.

Take Gaming To The Next Level

Enjoy fast-paced gameplay with minimal tearing, stuttering and input lag, thanks to support for AMD FreeSync™ Premium on LG TVs.

For The Love Of Gaming

LG has partnered with some of the biggest names in the gaming industry to bring you the latest HDR games with utmost realism and immersion.

Surf Your Way

Personalize your viewing experience with recommendations plus your favorite apps for every member of your house.*

*Reduced or limited content may be shown depending on region and network connectivity. An unlimited number of profiles can be created; however, the home screen will only display up to 10 profiles.

It's Called Magic For A Reason

Quickly point, click, scroll or use voice control to find your favorite content faster with the LG Magic Remote.

Uninterrupted TV Time

Start a movie in the living room, finish it in the bedroom with Room-to-Room Sharing that allows you to move freely between rooms and compatible LG TVs for an uninterrupted experience.*

*Only available on select 2022 and 2023 LG TV models. TVs must be connected to the same Wi-Fi network. Room-to-Room Share can only mirror sources from set-top boxes and terrestrial broadcasts. Product features and performance may vary and are subject to network availability and connectivity.

Real Time And Really Impressive

Never miss a moment with real-time updates from your favorite teams and most important matches.

Streaming Starts Here

Instant access to over 300+ free LG Channels* with everything from comedy to movies to sports.

*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

Sleek And Streamlined

Now, you won't want to hide your television. With an unbelievably slim design and adjustable height, it fits seamlessly into your space.

Enhance Every Moment

Dolby Vision® automatically changes display settings based on lighting in the room, and Dolby Atmos®* sound technology delivers the most immersive sound experience.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Find Favorites Fast

Create dedicated cards for your favorite apps and services that can be arranged how you like, switched whenever you want and allow you to create a shortcut to jump quickly to your favorite content like TV, music, games, movies and more.*

*Supported menus and apps may vary by country.

Set Your Ideal Picture

The AI Picture Wizard uses a simple test that analyzes your favorite images to create an ideal picture output for your TV with the sharpness, contrast and chroma you prefer. The results are based on the analysis of 85 million images, consolidated into 27 categories.

Personalized Recommendations

Get personalized recommendations for new things to watch based on your voice search history. By using voice search to find content, the AI Concierge recommends new keywords* to explore.

*Keyword recommendations vary according to the app and time of day.

Display More Than One Piece Of Content

Multi View lets you see content from different HDMI, Smart Camera, app and streaming* sources at once. Choose from Side-by-Side View or Picture in Picture (PIP) to game with a tutorial, compare your form to your trainer’s, and more.

*Multi View cannot simultaneously display two streaming sources.

Ready To Assist

Use your voice to control your TV and connected devices with built-in support for Amazon Alexa, Apple AirPlay® 2, HomeKit and many more, or use your own Google Assistant device to control your LG TV.*

*Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo, Apple TV, AirPlay® and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. Supported menus and apps may vary by country. Voice Command availability may vary by products and countries. Menus displayed may be different upon release. Support for AirPlay® 2 and HomeKit may vary by region.