Certainly! Here are some tips and tricks to set up your new website on a good SEO foundation when migrating from Squarespace to InVastor:

1. Perform a comprehensive SEO audit:

- Start by analyzing your current Squarespace website's SEO performance using tools like Google Analytics and Google Search Console.

- Identify the top-performing pages, keywords, and traffic sources.

- Determine any existing SEO issues or areas for improvement.

2. Keyword research:

- Conduct thorough keyword research to identify relevant keywords and phrases for your industry.

- Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to find high-volume, low-competition keywords.

- Optimize your content around these keywords to improve search engine visibility.

3. Maintain URL structure:

- Ensure that the URLs of your new website match or closely resemble the URLs of the corresponding pages on your Squarespace site.

- Use 301 redirects to redirect the old Squarespace URLs to the corresponding Invastor URLs. This preserves the SEO value and prevents broken links.

4. Optimize on-page elements:

- Craft unique and compelling meta titles and descriptions for each page using relevant keywords.

- Optimize heading tags (H1, H2, etc.) to reflect the page's content hierarchy and include relevant keywords.

- Ensure your content is well-structured, easily readable, and includes relevant keywords naturally.

5. Improve site speed:

- Website speed is a crucial SEO factor. Optimize your new site's performance by minimizing file sizes, leveraging browser caching, and using content delivery networks (CDNs).

- Compress images without compromising quality, minify CSS and JavaScript files, and enable browser caching to improve load times.

- Use tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement.

6. Implement schema markup:

- Schema markup helps search engines understand your content better and can enhance your website's appearance in search results.

- Add structured data markup to important elements like addresses, reviews, products, events, etc.

- Use Google's Structured Data Testing Tool to validate your schema markup.

7. Build high-quality backlinks:

- Focus on acquiring high-quality backlinks from reputable websites in your industry.

- Guest blogging, influencer outreach, and creating valuable content that naturally attracts links are effective strategies.

- Monitor your backlink profile using tools like Ahrefs or Moz to identify and disavow any toxic or spammy links.

8. Optimize for mobile:

- Ensure your new website is fully responsive and mobile-friendly, as mobile-friendliness is a critical ranking factor.

- Use Google's Mobile-Friendly Test tool to check your site's mobile compatibility and address any issues.

9. Submit sitemap and monitor crawl errors:

- Generate a new XML sitemap for your Invastor site and submit it to Google Search Console to ensure search engines can crawl and index your pages effectively.

- Regularly monitor crawl errors and fix any broken links or missing pages promptly.

10. Monitor and analyze performance:

- Continuously monitor your new site's performance using tools like Google Analytics and Google Search Console.

- Track organic search traffic, keyword rankings, backlinks, and user behavior to identify areas for improvement and adjust your SEO strategy accordingly.

Remember, SEO is an ongoing process, so regularly update and refine your website's content, monitor analytics, and stay up-to-date with industry best practices to maintain and improve your search rankings.

Brianna Lopez

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