Kamlesh Panwara year agoCreating a long-term content plan involves several steps: 1. **Define Your Goals:** Determine the objectives of your content plan. Are you aiming to increase brand awareness, drive website traffic, generate leads, or educate your audience? Clear goals will guide your content strategy. 2. **Know Your Audience:** Understand your target audience's preferences, needs, and pain points. Create buyer personas to help tailor your content to their interests. 3. **Content Audit:** Take stock of your existing content. Identify what's been successful and what needs improvement or updating. This will help you avoid duplication and build upon what works. 4. **Keyword Research:** Research relevant keywords to guide your content creation. Use tools like Google Keyword Planner11.8K